Sharely

"Own less, do more" encapsulates Sharely's vision—why own and waste when you can be part of a circular community that exchanges objects?

Joining Sharely, we were ambitious and driven by a clear vision, but we faced significant challenges. Beyond economic constraints, we had to build a foundation from scratch—gathering usage data, conducting product studies, collecting user feedback, and crafting a strong, recognizable brand identity.

The goal was to analyze the environment, understand user needs, evaluate market demands, and modernize the platform to deliver the right features.

We quickly launched an MVP to gather data and shape the roadmap. In parallel, we conducted extensive user testing—surveys and interviews with existing users of the old Sharely version.

With the initial phase complete, the focus shifted to developing a rental platform, structured like an e-commerce system. The challenge was to meet stakeholder deadlines while driving growth to attract potential investors.

By combining analytics insights from Hotjar, Metabase, and Google Analytics with qualitative testing, we redesigned the platform while introducing new features.

The design encourages users not only to search for items, following e-commerce best practices, but also to list their own, supported by an automatic price calculator. This fosters circularity and expands available choices.

Built for both desktop and mobile, the platform adapts to different user types, offering tailored functionalities for individuals and stores.

A centralized dashboard streamlines operations, integrating transaction management, messaging, and review services with a social media-inspired approach.

A key focus was refining item categorization. Using Card Sorting, we explored user perceptions of product grouping and search behavior to optimize the browsing experience.

This project is particularly meaningful to me, as I’ve been involved since day one. Like any startup, we’ve faced both exhilarating successes and tough challenges—each one a valuable learning experience.